Thousands of people will slither through miles of mud and tackle difficult obstacles this weekend in Whistler—with some help from the BC Government.
The province is giving $40,000 to the event organizers to promote the event and attract visitors as part of a Tourism Events program.
The Tourism Events Program supports events that raise national and international awareness of B.C.’s tourism experiences, and inspire people from around the globe to visit the province.
Tough Mudder is expected to attract over 11,000 participants who will pour an estimated $4 million into the local economy.
The government’s support is much appreciated, says Mike Torrey of Tough Mudder Events Limited.
“It has allowed us to increase our advertising reach, and bring a record number of aspiring ‘mudders’ and their supporters to Whistler this year,” he said.
Tough Mudder Whistler offers an five-mile (eight-kilometre) course with 13 obstacles, or a 10-mile (16-kilometre) course with 20 or more obstacles. Whether they enter alone or as part of a team, participants are encouraged to help each other conquer the challenges, so everyone completes the course.
“It’s a great event that brings thousands of visitors and participants to Whistler, boosts the local economy and encourages people to get active and have fun outdoors,” said Lisa Beare, Minister of Tourism, Arts and Culture.
Tough Mudder events are held in 10 countries. Whistler’s first Tough Mudder event was held in 2012. This year, it will take place on Saturday, June 16, and Sunday, June 17 at the Whistler Olympic Park.
