Tourism Squamish, in collaboration with the BC Film Commission at Creative BC, Screen BC, and five other municipal Destination Marketing Organizations, has launched Cineventure, an innovative digital film tourism platform.
Through interactive routes and itineraries, Cineventure allows visitors to explore iconic filming locations across Greater Vancouver. Fans can step into the worlds of Riverdale, Twilight, When Calls the Heart, Happy Gilmore, Virgin River, and more, showcasing the region’s stunning versatility as a film and television production hub.
This collaboration is the first major partnership between B.C.’s thriving tourism and film industries. In 2022, the tourism sector generated $18.5 billion in revenue, while the film and television industry contributed $5.4 billion to the province’s GDP in 2021/22.
“British Columbia has earned its place as North America’s fourth-largest production hub,” said Marnie Gee, B.C. Film Commissioner. “Cineventure allows us to showcase this legacy in an entirely new way, bridging the gap between our creative and tourism sectors. Visitors aren’t just walking in the footsteps of their favorite characters — they’re experiencing firsthand why our province has become a favorite among filmmakers worldwide. This platform celebrates our film industry while fostering sustainable tourism that benefits communities across B.C.”
What Cineventure offers
At launch, Cineventure features 25 free, self-guided interactive routes across Greater Vancouver. Highlights include:
- Teen drama sensation Riverdale
- Romantic favorite When Calls the Heart
- Comedy classic Happy Gilmore
- Supernatural phenomenon Twilight
- A four-day itinerary for Virgin River fans, covering Fort Langley, Bowen Island, New Westminster, and the iconic Watershed Grill (Jack’s Bar)
“This platform represents an exciting new chapter for B.C.’s tourism industry,” said Chris Peters, executive director of Tourism Burnaby and vice chair of Cineventure. “By offering immersive experiences, we’re encouraging tourism dispersion across communities and seasons, promoting sustainable, year-round tourism.”
