Pride in the Canadian Armed Forces, the national flag, and hockey topped a new national survey measuring pride in Canadian institutions and national features, with most indicators rising compared to a year ago.
According to survey results, four in five Canadians — 80 per cent — say the flag makes them proud, while 75 per cent cite hockey and 74 per cent name the Canadian Armed Forces, the latter marking an eight-percentage-point increase from 2025.
The Research Co. poll, released June 25, found pride levels up across nearly all 12 institutions and features tested. More than three in five respondents also expressed pride in multiculturalism (65 per cent), Indigenous culture (64 per cent), the state of democracy in Canada (62 per cent), and bilingualism (61 per cent).
Pride in the health care system, Parliament, and the Canadian justice system each crossed the 50 per cent threshold, at 58, 53, and 53 per cent, respectively. The Canadian economy (46 per cent) and the monarchy (41 per cent) were the only two items below that mark, though both posted gains.
The jump in pride toward the armed forces was most pronounced in British Columbia and Alberta, where 82 and 81 per cent of respondents, respectively, cited it as a source of pride. Ontario followed at 78 per cent, with Quebec, Saskatchewan, Manitoba, and Atlantic Canada ranging from 64 to 66 per cent.
According to survey results, pride in the Canadian economy varied sharply along partisan lines. Among those who voted Liberal in the 2025 federal election, 61 per cent said the economy made them proud. That figure fell to 38 per cent among Conservative voters and 33 per cent among NDP supporters.
“There is deep disappointment among opposition voters when assessing the Canadian economy,” Research Co. president Mario Canseco said in the release. “While 61% of Liberal voters say it is a source of pride, only 38% of Conservatives and 33% of New Democrats feel the same way.”
Pride in democracy also divided along party lines, with 83 per cent of Liberal voters calling it a source of pride compared to 60 per cent of NDP voters and 48 per cent of Conservative voters.
According to survey results, pride in multiculturalism was greatest among Canadians of East Asian descent at 81 per cent, followed by those of South Asian heritage (68 per cent), European heritage (62 per cent), and Indigenous heritage (57 per cent).
On the monarchy, pride was greatest among the youngest age group surveyed — 46 per cent of Canadians aged 18 to 34 — and declined among older respondents, falling to 42 per cent among those aged 35 to 54 and 37 per cent among those 55 and over.
The online survey was conducted June 14 to 16, 2026, among 1,002 Canadian adults, with data weighted for age, gender, and region. The margin of error is plus or minus 3.1 percentage points, 19 times out of 20.
