Life

By Wolfgang WittenburgPublished: July 12, 2014   Apparently it does, at least when we buy into the narrative of the

By Tatiana KostiakPublished: July 12, 2014   Woodfibre LNG. Are you dizzy yet from all the spin?  How about we

By Craig McConnellPublished: July 12, 2014   Can tourism and industry co-exist? As a Squamish resident I feel that the

By Auli ParviainenPublished: June 6, 2014   Locally in Squamish, LNG is quickly becoming a divisive issue with the battle

By Nate DolhaPublished: June 7, 2014   While folks continue to beat each other up over the proposed LNG facility

I just read the news that “after six months of discussions, the brand development committee is circling the word ‘epic’ to define and pitch Squamish to the world.” (Squamish Reporter)

Sometimes this new attitude can collide with our institutions, and if we look at our latest community example, we can see it in action. Yes, our newest piece in the adventure spread, the new skate bowl.

Squamish is set to becoming home to one of Western Canada’s largest water and wind festivals.

For the past two years I requested only one 'real' gift for mothers day: a single fern to plant in our front garden.

Where I see the real problem with the re-branding direction is in its narrow focus, which is entirely on tourism. We are short changing ourselves here, because it fails to address any other economic segments we may wish to attract. The idea, that Squamish should recast itself as a tourist destination is not new, as witnessed by the description we already claim for ourselves.