By Kristy Dolha
Published: Jan. 12, 2012.
It was a snowy Friday night after a long week of working, tending to the kids, and managing the house; the perfect night, one would think, to curl up in the flannels with a nice warm cup of tea.
Not for the ladies of Squamish, though.
This was the Frisky Housewives’ second annual event, the marketing genius of Chaya Jorgensen and Lisa Merrick that marries tupperware and passion toys.
In comparing this year’s event with last, let’s just say, a lot can change in a year.
Last year was more of a safe haven for those not quite ready to invite the naughty into their living room. This year, the ladies managed to pull off an event with exclusivity and panache.
Complete with security checking names at the door, their own professional photographer, and a dedicated entourage, Squamish’s Living Room was transformed into something straight out of Hollywood.
Even after the tables filled, the bar crowded, and the room swelled to standing room only, the ladies kept funnelling in, a steady parade of high heels, pink sashes, and glittering jewels. In organizing this event, Lisa and Chaya missed nothing short of the red carpet itself.
But did the ladies get more than they bargained for? Last year’s event felt intimate with little more than 60 people in attendance.
The lofty goal for this year was to reach the triple digits, but when the number crept over 140 reservations, Jorgensen describes their reaction.
“We totally had a giddy teenage moment in the elevator screaming, shrieking, and giggling.”
It was more than anyone could have imagined.
The comic duo managed to pull it off, though. They sauntered into the packed room that met them with catcalls brash enough to make your mother’s toenails curl, and faced the audience with no shortage of sassy puns.
But if that wasn’t enough to entertain, the door prizes (6 valued at over $300 each and donated by a host of local sponsors supportive of the event and eager to get involved) were sure to keep the ladies on the edge of their seats. It was, as they say, “organized and orgasmic.”
As for the sales, “It was definitely worth putting on the event and helped out with consistent customer sales.”
So much so that Jorgensen and Merrick see a bright future for The Frisky Housewives. Perhaps two events a year, perhaps something in the city, but one thing is certain, the ladies of Squamish needn’t worry about brushing the needs in the kitchen or the bedroom under the carpet.
