By Gagandeep Ghuman
Published: Dec 9, 2013
Committees have been formed and discarded, reports have been written and blasted, people have wailed and groaned and moaned.
And it’s still nowhere to be found: The Squamish sign we lost three years ago in an accident.
When will we get it back up, or rather will there ever be one? Well, there are no definitive answers but please don’t lose patience.
Why, to help you get some answers, the district is forming another committee. [manual_related_posts]
Yes sir, crucial to the functioning of democracy, this is your very own sparkly new Brand Development Committee.
After all, it’s your hard-earned $65,000 that have gone a long way in hiring an American consultant who shall enlighten you about what he thinks about what you should think about how your town should look and why.
So, in the spirit of inclusion, this Rebranding committee will invite your comments, which means more meetings will have to be rescheduled, of course, and which means that more reports will need to be written, of course.
This fun, merry-go-round begins in January, when the consultants from Roger Brooks International begin gleaning from the public views on how to bran Squamish.
This exercise will take anywhere from 12 to 14 weeks, says the district spokesperson Christina Moore.
Once the consultant, err, the community has decided how we need to brand ourselves, we will have a template of how our welcome sign will look like.
So, be patient: In any case, the downtown entry sign is just one small component of the comprehensive signage program.
And of course, once the branding is done, the district will find the money to create the signage, which, in fact, was what the district planned last year.
This is what the district had to say this time last year:
“Budgeting is in mid-process and a 2013 budget will be presented to council to request funds for the first year of this project.”
No budget was allocated last year, but the district is willing to give $150,000 in 2015.
And of course (how dare you think delay?) that gives the district two more years to study the issue, set up a committee, write a few reports, not to mention give $65,000 of tax payers’ money to a consultant.
So, sit tight and be assured: Downtown signage has been a district priority for years and will remain so for years to come.