District of Squamish plans to revitalise the Squamish Adventure Centre to convey the local brand more effectively and to generate profit or at least be cost neutral.
The district is applying to a provincial Tourism Dependent Communities Fund for this purpose.
If approved, district hopes to start the revitalization project next year in the fall.
Built in 2006, the adventure centre has tried to generate revenue by renting space, and leasing space for offices, retail, and food services.
However, the rentals don’t generate enough money to operate or maintain the facility.
The district spends approximately $100,000 every year to keep it going. DOS also contributes staff resources for administration, maintenance, and general oversight.
According to the district’s report, the building will also need to be refreshed over the next 10-years.
These are the goals district hopes this grant will meet: Revitalize the centre as a tourism-oriented asset, strive to support longer tourist stays and repeat visits, and convey the Squamish Brand Promise.