ICBC and police are launching a month-long campaign to warn drivers that driving too fast – even in ideal road conditions – can have tragic consequences.
Police will be targeting speeding drivers during May, and speed watch volunteers will also be set up in communities across BC to remind drivers of the speed they’re travelling.
Speeding remains the leading cause of car crash fatalities in B.C. with eight people, on average, killed in crashes involving speed every month from May through September.
“The faster you drive, the more time and power your vehicle needs to stop. Slow down so you can see more of the road and have more time to react,” says ICBC. The campaign will also include a new education digital advertising and enforcement radio ads.
In the Lower Mainland, 66 speed-related crashes causing injury or death occur every month now through summer, according to stats given by ICBC.
“Road safety is a responsibility that we all share. When drivers make good choices to not engage in high-risk driving behaviours such as speeding, they are doing their part to make our roads safer together,” said Chief Superintendent Holly Turton, Vice-Chair of the B.C. Association of Chiefs of Police Traffic Safety Committee.
