By Gagandeep Ghuman
Published: Nov. 23, 2012
Live at Squamish is being rechristened as the Squamish Valley Music Festival.
What’s in a name, you ask?
Tradition and confusion, says senior vice-president of production at brand.Live.
Squamish Valley Music Festival has a more traditional ring to it, Runnals said.
Besides, he added, the name Live at Squamish was causing confusion.
It was being called Squamish Live, and Live Squamish music festival live, he said.
“We have established the festival, the fan base and we are moving forward,” he added.
In a press release posted on its website, the organisers also said a bigger and a better festival will be coming back next year.
The festival is also moving to Friday and Saturday. The new dates for the festival have been confirmed as August 9-10th 2013.
The Squamish Valley Music Festival is once again expanding the site and camping capacities to accommodate the increasing demand and will be adding additional door-to-door shuttle services from both Whistler and Vancouver.
Line up and ticket information will be released in the early spring, in the meantime stay up to date by registering at squamishfestival.com or following us at @squamishfest on Twitter or at Facebook.com/liveatsquamish