By Gagandeep Ghuman
Published: Aug 14, 2017
It’s been six years since the Squamish Town Centre sign was destroyed by a car and the town has been waiting ever since for the sign to reappear. That wait is finally over. District is currently installing new signs, with the first phase of signs being installed in the Downtown and Loggers Lane Area.
The signs will be installed in phases over five years. The first phase will cost $221,500 in 2017, the majority of which (77 per cent) is being funded from accumulated surplus this year.
The total budget over five years is proposed to be $1,275,000.
For the first phase, Squamish will get two Squamish gateway signs at the north and south ends of town on Highway 99; two Downtown signs (north and south, also on Highway 99); and a series of vehicular and pedestrian/cyclist signs in the Downtown vicinity and extending out to the Adventure Centre and Brennan Park along Loggers Lane.
Community members including the Squamish Nation, tourism and business leaders, brand leadership team members and trails groups created the design strategy in a bid to evoke the words active active, modern, youthful, bold, innovative, environmental, integrity and clarity.
Ease of maintenance was a key factor in the design and selection of materials.
“This phase will allow us to test a variety of aspects of the wayfinding system and make any adjustments before rolling out future phases,” says Gary Buxton, General Manager of Community Planning & Infrastructure. “Priority setting for phase two will follow as we look to develop a fulsome system throughout the community.”
“These new signs will help to visually define Squamish as a community and showcase our town to visitors from both the north and south. It will also help to highlight destinations and promote movement so that people can quickly and easily navigate our town,” said Mayor Patricia Heintzman.