District of Squamish is working on the second phase of wayfinding signs in the community.
Staff is currently working on phasing plan that will prioritise where the “year two” signs will be installed and which signs will get priority, said DOS media representative Christina Moore.
The budget for wayfinding signage proposed this year is $175,000. The wayfinding project is a five year project, and the 2018 budget allocation is for the second year of the five-year project, said Moore.
Moore said the signage is in part funded by insurance payback (approximately $15,000) and the remainder from accumulated surplus, which ensures that it doesn’t affect property tax rates in 2018.
“Phasing the project over multiple years enables us to manage the budget effectively, and to learn from the implementation of each year in order to make adjustments along the way as required,” Moore said.
The first phase cost the district $221,500 in 2017, but the total budget over five years is proposed to be $1,275,000.
The first phase includes: two Squamish gateway signs at the north and south ends of town on Highway 99; two Downtown signs (north and south, also on Highway 99); and a series of vehicular and pedestrian/cyclist signs in the Downtown vicinity and extending out to the Adventure Centre and Brennan Park along Loggers Lane.
“These new signs will help to visually define Squamish as a community and showcase our town to visitors from both the north and south. It will also help to highlight destinations and promote movement so that people can quickly and easily navigate our town,” says District of Squamish Mayor Patricia Heintzman.
“The Squamish brand is already embedded into our lifestyle as a community; this project is really about bringing our town’s brand to life and connecting our community.”
The design strategy was developed with input from a group of community members representing the Squamish Nation, tourism and business leaders, brand leadership team members and trails groups. The resulting concepts were designed to reflect an essence that evokes the words active, modern, youthful, bold, innovative, environmental, integrity and clarity.