The Squamish Chamber is using a $39, 804 cash boost from the province to upgrade highway billboards signs to attract tourists and customers to local businesses.
The grant will be used to update the messaging and brand, said Louise Walker, the executive director of the chamber.
The Squamish Chamber adopted the Squamish brand in 2014, the “Eye of the Creator” framed in Coast Salish red and black.
“The grant will allow us to update the billboards to be aligned with the Squamish brand. This is important for how we position our community,” said Walker.
The billboards also contain information on Squamish and maps, which will be updated.
The chamber will also work with Tourism Squamish on appropriate tourism messaging, as well as possible information on responsible tourism, where to park when accessing trails for example.
Walker said the chamber is also exploring the possibility of having a digital element (e.g. a QR code or beacon) that will enable additional connection between visitors and Squamish businesses.
Squamish Chamber has also received funding to deliver a youth leadership training to engage middle and high school students to create a culture of excellence, and help create a generation of strong, confident young leaders who are well-prepared for the future, whether that’s entering the workforce, continuing education or being good citizens.
Walker said the chamber will create an ambassador program to create community-wide pride and understanding of Squamish, its history and its values.
The ambassador program will create proud promoters, supporters and advocates of Squamish and our businesses.
The combined projects will be delivered over the next 18 months.
Patricia Marini says
How about fixing the upside down highway
Wrong direction sign makes us Squamishites look
foolish!